How boilerplate and repetitive can you get when putting lots of information out there to improve your social profile? There's only so much original content :)

Keep on trying different ways of getting the information to your target audience.  Stay current and up-to-date on latest industry trends.  Do publish new content (or version of new content) to your audience.  There is much to say about WHAT you are doing, WHY are you doing it, HOW are you doing it, WHERE are you doing it, etc.  And... relate to your audience, tell a story, be with them!