Anonymous asked Christian Duffus, 2/11/2016 9:14:21 AM

How different was it to run a campaign where the goal was to spend all the money, albeit wisely, versus a company where the goal was to make a profit?

2/11/2016 5:03:55 PM,
Christian Duffus replied:

I developed a 2 by 2 matrix for being a financial manager of a political campaign (sounds like an oxymoron). One side of the matrix candidate wins and candidate loses and the second side cash surplus and cash deficit respectively. The take-away all that matters in politics is that your candidate wins (at any cost), you don’t get accolades for having money in the bank. I was the only DNC CFO in recent history to have a surplus at the end of the convention. I decided to stick w/ business where profits matter and the laws of finance (and gravity) apply! Thanks for asking.