Great question. First, let’s frame the problem. Futurist John Naisbitt is credited with stating that “We are drowning in information but starved for knowledge.” The internet is a wonderful tool for accessing information but the amount of content available has exploded. Look at the exponential growth in internet traffic as a benchmark. In 1997, the year that Amazon went public, global internet traffic was 100 GB per hour. By 2019, it is expected to reach 51,794 GB per second. That's right, per SECOND. Although search engine companies, like Google, continue to get more powerful, I believe they are losing ground to companies bringing “content marketing” into the mainstream and thus making it increasingly difficult to cut through content clutter. If you’ve ever found yourself exasperated, search fatigued, and thought “I wish I could just talk to someone!” then you’ve experienced the pain that Brainsy is working to solve. No matter how sophisticated big data and “search” get, live, one-on-one discussions will often remain the best way to share and transfer knowledge and human judgement. Our goal with Brainsy is to build technology that reduces transaction barriers and that makes personalized, one-on-one knowledge exchange more accessible to everyone.