Tom McKeown

At: 6/1/2016 10:56:31 AM
1 comment

Don’t Get Mind Melded, Monetize!

Even if you aren’t a geek like me, it hard to have lived in any of the past five decades without picking up some of the notable phrases that came from Star Trek. “Bean me up Scottie”, “Warp Speed”, and “Phasers on stun”, are all part of our global lexicon. One of my favorites though was the Vulcan “Mind Meld”. This was when First Officer Spock would put his hands on someone’s head and their two ...more

Categories: General
Tags: social, monetize, expertise

Brian P. Christie

At: 4/22/2016 3:59:32 PM
0 comments

What am I worth? (by Brian P. Christie)

The world is evolving away from agricultural-intensive economies and labor-intensive economies, and we are in transition to a global "knowledge economy” whereby knowledge and expertise are the primary drivers of tangible and intangible value.

But until recently, it has been mostly infeasible to consume small bits of knowledge held by others, that is, to contract with another person for a on...more

Categories: General
Tags: Expert Calling Network, ECN, association, nondues revenue, member engagement

Steven Burda

At: 4/7/2016 9:18:30 PM
0 comments

Build Your Brand Online

In this day of instant information, anyone you meet can access the internet and find out more about you. But do you know what they’re seeing? More importantly, do you know WHO they’re seeing? Formerly “branding” was something that was left to the marketing departments of large companies. However, with the growing possibilities to create an online presence via the internet, branding has become a ...more

Categories: General
Tags: personal brand, social media marketing

Steven Burda

At: 3/23/2016 12:01:01 PM
0 comments

4 Steps to Establishing your Personal Brand Online through LinkedIn (for Beginners)

LinkedIn is quickly becoming the way to network in the 21st century. As a professional social media platform, it must be treated differently than personal social media accounts you may have. LinkedIn can be a powerful tool to make professional connections and find new opportunities, but this can only be done if it’s utilized correctly. Using these 4 simple steps, you can craft a successful Linke...more

Categories: General
Tags: Personal Branding, LinkedIn marketing, ECN Incall

Brian P. Christie

At: 2/29/2016 12:07:22 PM
0 comments

7 Reasons Why Your Association (or Professional Society) Needs an Expert Calling Network (ECN)

Online social media platforms have invaded our lives and created new and unforeseen ways for people to interact, collaborate, and share knowledge.

For Associations and Professional Societies (for simplicity, “Associations”) the emergence of Silicon Valley based platforms such as Facebook, LinkedIn, or Twitter creates risk and opportunity since long before the social media technology platfo...more

Categories: General
Tags: #expertcallingnetwork, non-dues revenue, associations, professional societies

Brian P. Christie

At: 12/9/2015 9:26:39 PM
1 comment

The Other Side of InCall

Brainsy powered Expert Calling Networks (ECNs) are rapidly becoming known as a way for experts, advisors, mentors, or authors to get paid for offering their expertise over the phone via an ECN call. And to make themselves more accessible, people can affix an ECN InCall badge to their social media profiles (eg. website, Linkedin, etc) to initiate an ECN call transaction.

However, a lesser-know...more

Categories: General
Tags: #InCall, Personal Media Platform

Tom McKeown

At: 12/5/2015 12:10:48 PM
1 comment

Marketing and Monetizing Your Expertise

As the global economy has transformed from industrial to information based, a larger portion of the white-collar work force has decided to cast off working for individual companies and take their hard earned expertise to the market as individual practitioners.  In fact a recent pew poll showed that 30% of workers today are actually self-employed or working for someone who is self employed...more

Categories: General
Tags: Personal Brand, Marketing, entrepreneur, monitization

Ray Garcia

At: 11/24/2015 1:09:36 AM
0 comments

Banking and the indicators societal collapse

In 2008, the collapse of several financial institutions, Lehman Brothers and Bear Sterns, and the recent Greek banking crisis creates a need to reflect on whether these are related in some way. The overarching patterns that the surviving entities need to reflect on to avoid becoming a victim of thinking it survived through some superior strategy and that the forces that led to the othe...more

Categories: General
Tags: Banking Crisis