The Briansy ECN is an amazing tool and is updated often, and almost relgiously, by its creators to refect new social media opportunities for branding, outreach and value creation. That said, it is up to the experts to get the word out fpr themselves. Providing a superior platofrm is one thing but what Brainsy can't do is make experts pro-active about their presence.
It is incorrect to think that once you sign on as an expert, the platform does all the work. It is a living element in your business toolkit and needs to be worked on at least weekly (if not daily) in order to turn the opportunity into real dollars.
Basically, the reawrds reflect the work out into it - I encourage everyoen to maximize their presence here. My group is actually codifying certain actions in order to be on the platform. They must put in a reasonable amount of work in order to make it useful. That way, it drives traffic to everyone; so if we all do it, it increases exposure and benefits across the board.