I started LEAF as I had gotten to a point in my career where could apply both my vocations in finance and technology with my avocation in getting more kids on the path to college; the most transformative process in our society today. A child is up to 7-x more likely not just to attend college if they have any amount of savings but also to complete w/ less debt and superior professional prospects. This is regardless of socio-economic status. I thought national politics and policy might be that path. I then had an epiphany for LEAF one day after trying to give my niece a few hundred dollars towards her college savings and realized how much friction there was in the process. We still have more to accomplish as removing this friction is still a big problem. Thanks for asking.