Build Your Brand Online
In this day of instant information, anyone you meet can access the internet and find out more about you. But do you know what they’re seeing? More importantly, do you know WHO they’re seeing? Formerly “branding” was something that was left to the marketing departments of large companies. However, with the growing possibilities to create an online presence via the internet, branding has become a ...more
Marketing and Monetizing Your Expertise
As the global economy has transformed from industrial to information based, a larger portion of the white-collar work force has decided to cast off working for individual companies and take their hard earned expertise to the market as individual practitioners. In fact a recent pew poll showed that 30% of workers today are actually self-employed or working for someone who is self employed...more
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